So, you’re gung-ho about getting your new business idea and you want to have some visual representation of it out there and NOW! Before you decide to pick up some fancy CMS software, there is much you’ll need to consider before you start creating your masterpiece.
Image Credit Pochara IT
Your website is owned media meaning that everything that you apply and create from scratch is all yours and you have complete ownership of it. In fact, an organisations website is the face of the organisation and every touch point is crucial to make a lasting impression on potential customers and clients. It’s a hugely competitive out there so you’ll need to stand out, have a unique selling proposition (USP), if possible create your own niche, do what you do very, very well and above all do it right! First impressions create lasting impressions so be sure you get it right from the get-go.
69.6% of Australia/Oceania use the internet!
Here are a few stats that may well blow your mind and make you reconsider the competition you are up against. According to Web Host Ratings:
- As of January 1, 2018, there were over 1.3 billion websites on the Internet.
- As of January 1, 2018, there were 3,812,564,450 internet users spanning the globe.
- As of January 1, 2018, 69.6% of Australia/Oceania use the internet.
- Google currently processes over 6,586,013,574 search queries a day worldwide.
- More people access the internet on a mobile device than they do on a desktop computer. In 2017, the mobile internet usage was 58.9% and this figure is expected to grow to 61.2% in 2018.
Mandatory steps in building your website
Website design is a very complex process and can be a large job to set up a website that will accomplish the goals you have set out. The better your website is, the easier it will be to convert your traffic into customers so be sure to follow all the necessary guidelines and get it right. Keep in mind, If you are wanting to personalise your site you may want to consider approaching a professional one on one web designer to construct your website. However, in many cases, a pre-made template from a Content Management System or CMS such as WordPress, Joomla, Squarespace, or Wix could suffice depending on your website’s purpose and structure.
Pic courtesy: LCN Ltd
The 7 Phases of Web Design
Phase 1 – Discovery – Website Purpose, Online Value Proposition, Website Goals, Target Audience.
Phase 2 – Planning – Sitemap, Website Structure, Technologies Used, CMS or Web Designer, Register Domains and purchase Security (SSL Certified).
Phase 3 – Design/Aesthetics – Dynamic Design and Personalization, Overall Website Color Palette, Navigation, Wireframe Models, Visual Style, Usability – UI & UX, Mobile Design.
Phase 4 – Content Strategy – Page Design, Interactiveness, Usability, Accessibility, Copywriting, Photos & Videos, Content Optimisation (SEO).
Phase 5 – Development – Navigation and Structure, HTML, CSS Coding, Database/CRM, Responsive Design.
Phase 6 – Testing – Technical Testing, Browser Compatibility. Does the site fulfil its purpose?
Phase 7 – Deployment – Monitor Site, SEO, Social and PPC Reports, Fix Bugs.
Check out this clip from Thundera MultiMedia for more insight into the above-mentioned necessary web design steps.
Okay, you now have your whizbang website that’s going to change your life and increase your chances of holidaying regularly in the Bahamas. What to do now?
Update with fresh, reliable and relevant content daily, ramp your SEO wherever possible and look into utilising Google AdWords. Test your sites page load speeds and check for broken links to reduce the chances of Google penalising your SEO rankings.
In the next edition, I’ll be looking at content and how to come up with fresh ideas. I’ll also be looking at why you should consider including guest writers and how they can add a breath of fresh air to your site, boost your SEO rankings and compliment your writing style.
Written by Ben Petterson
If you enjoyed this article you may also like part 2 of this series on Search Engine Marketing (SEM).