Google are taking on iPhone toe to toe. The Pixel phone is receiving extremely positive reviews since it’s release earlier this month and is being regarded as one of Apple’s major competitors to look out for in future in the smartphone war.
Their are many comparison’s being made between the Pixel and Iphone particularly with the looks and feel but it’s what’s under the hood that counts and because of this, Google are gaining the attention they deserve. Not just in sell through as previously discussed, but also in online presence. Let’s have a little look into where the tech specs are taking Google online and why it’s getting the social interactivity and impact it is.
Apple and Google’s phones are being compared a lot. Here’s a review of iPhone’s Siri vs Pixel’s Assistant:
MKBHD – Siri vs Assistant Youtube review – 2,318,904 views
Pixel is gaining favoured Pixel reviews and PR stories in every direction online from tech insider web sites and social pages throughout Facebook, Twitter, Youtube and Instagram. A few standouts that have created extremely high traffic views for them are Anandtech , Choice and MKBHD as featured here …
MKBHD – Google Pixel review – 2,301,046 views
The major benefits customers are enjoying is the incredible camera (12.3MP Sony IMX378 sensor, which can capture 1080p video at up to 120fps, or 4K video at up to 30fps), the forthcoming additional hardware and accessories (including Daydream VR Headsets), Google assistant surpassing Siri’s interactions, increased battery life over iPhone (32 calling hours /14 internet usage hours), the speed of the processor (4 gb of LPDDR4 RAM), video stabilisation function … the list goes on!
We are also now starting to see Google promoting and advertising new and forthcoming interactive hardware to complement the phone as featured below:
The Google Family – Interactive hardware is now started to be promoted to help the sale of the Pixel – Photo Courtesy: Gadgets 360
Interactive Pixel Hardware – The Daydream VR headset giving the viewer a virtual cinema experience exclusive for Pixel phone creating a great point of difference from iPhone. Photo Courtesy: Anandtech.com
We’ve also seen many new images of various different styles of interactive advertising surrounding the initial launch on social media pages such as these laser light images being projected onto buildings around the USA to attract attention and mesmerise it’s target audience:
Laser projection advertising through the US promoting the Pixel launch earlier this month. Photo courtesy: Google FB page
Traditional billboard advertising in the London’s tube seen recently. Photo Courtesy: Google FB
The #madebygoogle official introduction conference for the Pixel phone has also gone viral on GooglesYoutube channel with over three and a half million views and counting!
In all, you could say Google have smashed the ball out of the park with this campaign and the way they have executed it. From the interactive digital tools they have used, the PR and traditional advertising, the high quality social media content and frequency of interaction, the forwarding of sample product toward celebrities to post video reviews to the PR tech reviews in all key tech and phone magazines and online websites.
It’s been a massive eye opener and givin Murdok great insight into how a campaign of thie size can be executed and rolled out on a global scale.